Flooid Omnichannel

What is omnichannel retail?

Omnichannel retailing refers to creating a unified customer experience across multiple channels. Whether a customer is browsing online, shopping in-store, or using a mobile app, their experience should be consistent and seamless. This approach goes beyond simply having a presence on multiple platforms—it’s about ensuring that all these channels work together harmoniously. 

A true omnichannel experience allows customers to start their journey on one channel and finish it on another, without any friction. For example, a customer might research a product on their smartphone, purchase it on their desktop, and choose to pick it up in-store. This seamless integration is what today’s consumers expect, and retailers need to deliver. 

Flooid’s role in omnichannel commerce solutions

Flooid, a leading provider of retail solutions, has been at the forefront of omnichannel retail solutions. We specialise in providing cutting-edge retail technology that enabled businesses to meet the demands of today’s connected customers. Our platform is designed to unify commerce operations, whether on the shop floor, in digital channels, or through emerging technologies like AI and IoT.

Here are five ways Flooid drives success in omnichannel retail:

1. Seamless integration across channels – Our cloud-based managed retail platform integrates front-end and back-end systems, ensuring that retailers have a single view of inventory, sales, and customer data across all touchpoints. This eliminates silos, enabling operations to flow smoothly.
2. Personalised customer experiences – Personalisation is at the heart of modern retail success. Flooid equips retailers with retail analytics software, providing insights to help understand customer behaviour and preferences. By leveraging Flooid’s omnichannel capabilities, retailers can foster deeper connections with their customers.
3. Flexible checkout options – One standout feature of Flooid’s omnichannel retail software solution is its support for flexible checkout experiences. Flooid enables retailers to offer traditional point-of-sale (POS) solutions alongside mobile POS and self-service options.
4. Future-ready technology – Flooid ensures retailers stay ahead of the curve by supporting emerging technologies. From integrating IoT-enabled devices to leveraging AI for loss prevention and management, Flooid provides tools to adapt to the ever-changing retail environment.
5. Sustainability and scalability -Flooid’s platform is designed with sustainability and scalability in mind. The cloud-based infrastructure reduces the need for physical hardware, minimising environmental impact. Additionally, the platform can scale to meet the needs of retailers, ensuring that retailers can grow without the limitations of legacy systems.

The future of omnichannel retail starts with Flooid

Want to become more digital in a complex, multichannel world? Integrate every touchpoint to offer consumers what they need, when they need it, and then let them pay the way they prefer. Flooid’s architectural strength and best-of-breed partnerships give you choice, deep functional expertise and the agility you need to grow your digital strategies.

• Leverage Flooid services and integrate with a feature-rich OMS or eCommerce provider
• Deploy omnichannel functionality on mainline, mobile or mixed Point-of-Sale
• Respect your customers’ shopping habits and preferences by offering a convenient way to transact with you across channels
• Ensure the basket follows the customer at all times
• Measure ROI for omnichannel KPIs such as buy online / pick up instore, and returns
• Drive digital behaviour across customers and colleagues